Having lived in seven countries—from Canada and Saudi Arabia to Austria—I bring a global perspective to my work.
My rich understanding of different cultures inspires my storytelling, helping me craft campaigns and build communities on a global scale.
My Know-hows
Event Coordination
SEO / SEA
Copywriting
Creative Ideation
Juggling Several Plates with Ease
Some of my work
Client: Leat (SaaS loyalty brand)
Briefing: How can a loyalty SaaS program stand out?
Creative Idea: Feature a client who uses the program to create a social media post highlighting what everyone loves—discounts. Show how these savings keep customers from jumping ship, emphasising the value of a strong loyalty program.
Tone of Voice: Cheeky, fun, and confident
Skills Used: Copywriting, Canva, and Conceptual Ideation
Social media caption
We’re here to bring you the best discounts in town.
@FlorenceBlack is giving away 10% off when you sign up for their Leat loyalty program.
And yes, I may have bought myself a shirt. For client research, obviously.
Client: Smart Robotics (Robotic solutions for logistics businesses)
Briefing: How can we entice trade show visitors to stop by our stand?
Creative Idea: Announce the system we’ll show at the trade show, knowing it interests our target audience. Show it picking tricky items to demonstrate its capabilities and build curiosity prior to the event.
Tone of Voice: Energetic, enthusiastic, and approachable
Skills Used: Copywriting, Canva, and Conceptual Ideation
Social media caption
🎉 We’re ready for LogiMAT Trade Show 2025!
The countdown is over! LogiMAT starts tomorrow, and we’re excited to welcome you at Hall 8, Booth B818.
Will we see you there? Let us know in the comments!
#LogiMAT2025 #SmartRobotics #WarehouseAutomation #LogisticsInnovation
ARTICLES
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